Kabrea Hayman


Phone number available upon request breahaym@gmail.com


Objective

I am a professional digital marketer and graphic designer with a Bachelor of Arts degree in Fine Arts with a minor in Art History from the University of Maryland, College Park. I am shaped by my art background and the methods of modern communication and storytelling using technology. I have over three years of strong media and communication experience with a demonstrated history of working in both, the arts and digital media industries, including small and medium galleries, businesses and brands. I am skilled in Inbound/Outbound Marketing, Print/Digital Design, Media Relations, Web Development, Social Media Management, Press Releases/Kit, Creative Content and Storytelling, On-air hosting and Project Management. I come with over five years of hands-on experience with digital design, photography, video editing, and multimedia production in a deadline-driven environment. 


Education

University of Maryland, College Park
BA in Fine Arts, Minor in Art History

  •  Studio Art and Design Practice: Advanced Drawing, Advanced Painting, 2-D Digital Design, 3-D Art Fundamentals, Elements of Digital Media 
  •  Art History: Art and Society from the Renaissance to present, 20th century African American art, The Art of Color, The Essay Form Across Film
  •  Journalism: Media Entrepreneurship and Information 3.0Exploring technological tools
  • Performed as Vice President of Multicultural Greek Council

July 2013— December 2017


Experience


Digital Marketer and Designer                    ArachnidWorks, Inc.

  • Conducts link audits -determine backlinking opportunities for clients on an ongoing basis,
    researching opportunities
  • Linkbuilding -in addition to business profile claiming and creation, reaching out to webmasters and administrators with the goal of converting backlink opportunities
  • Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc
  • Conducts customer, competitor, and product research and utilizes the most current digital marketing strategies in order to position the client appropriately.
  • Optimize marketing automation and lead nurturing processes through email, content, and social channels
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
  • Create reports containing a robust description of monthly activity, suitable advice and
    recommendations and a clear summary of performance against the key performance indicators and metrics
  • Propose new and improved inbound marketing campaign ideas
  • Perform website audits related to optimization, as well as user experience
  • Measure and report performance of all digital marketing campaigns, and assess against goals
    • Plans and executes web, SEO/SEM and display advertising campaigns
  • Reviews digital advertising trends, consumer surveys and other data regarding marketing of specific and related goods and services
  • Perform website audits related to optimization, as well as user experience
  • Measure and report performance of all digital marketing campaigns, and assess against goals Plans and executes web, SEO/SEM and display advertising campaigns
  • Review digital ad.vertising trends, consumer surveys and other data regarding marketing of specific and related goods and services
  • Review copy with project management to ensure adherence to strategic focus and tone

February 2019- Present


Marketing and Communication Intern
The Phillips Collection

  • Work cross-functionally with marketing, media relations, editorial, design, and creative teams. 
  • Help to formulate and continually update the Phillips's online presence through: posting events to online publicity calendars and updating and organizing social networking sites and selecting, formatting, and uploading event images. 
  • Conduct research on upcoming exhibits and events to  use for marketing and social media copy. 
  • Organizing, assembling, and maintaining mailing and  pitch lists. 
  • Locating and archiving press clips and drafting press 
    releases

October 2018 - December 2018


Graphic Designer
Brentwood Arts Exchange

  • Create and manage the design process for print collateral and digital assets including: exhibition postcards,newsletters, event flyers, info-graphics, catalogs, signage,web banner ads, social media posts, video promotion andmarketing collateral.
  • Integrate marketing copy with designs and ensure thestyle supports the gallery's mission and goals.
  • Produce and direct photoshoots and videos to showcaseexhibitions, events, digital newsletter assets, social mediacontent and the Fine Craft Store.

June 2016—present

  • Increased Instagram followers by 50% within 4 months ofnew social media redesign and campaign proposal
  • Drafted and completed new Craft Store Vendor Merchandise Cards

Capitol Standard 
Freelance Social Media Coordinator

  • Maintained an active social media presence on Instagram and engaged with followers, identified opportunities to director followers to online magazine, and audience development
  • Created and edited original content and user- generated content including still photos, videos, story campaigns, gifs, etc.
  • Helped manage social media calendars, including drafting post copy, coordinating assets, scheduling posts,and publishing on channels

Feb 2018— May 2018


Skills

  • Adobe Creative Suite: InDesign, Photoshop, Illustrator, Lightroom, Premiere Pro
  • Print, digital and web design
  • Color Theory, CSS, HTML
  • Product and Service Promotion
  • Content Creation, CopyWriting, Typography
  • Project Management

Selected Work


Transient Identity Exhibition Card

Lady By Kierra

New Craft Store Cards

Using Format