With a focus on positioning Superblue for greater visibility ahead of expansion, I led communication strategies, spearheaded a brand refresh, and managed integrated campaigns. I also oversaw partnerships, event activations, and content creation, ensuring alignment with the brand's growth goals.
Brand Refresh
Aligning with Superblue’s role as a global leader in experiential art, I led a comprehensive brand refresh to revitalize its visual identity and strategic positioning ahead of expansion.A campaign promoting "Inside JR's Printing Press" through digital content and grassroots marketing, including flyers across Miami. The initiative reached new audiences, boosted ticket sales, and created user-generated content on social media.The Subject Is You
Superbash
Superblue's third-anniversary "Superbash" welcomed hundreds with free festivities, including live music, art-making, and a vintage market. The event, conceived and produced under my leadership, reflected the vibrant and diverse Miami community through key partnerships.